Medase Cocktails expands into 25 Giant Eagle and Market District stores

Medase Cocktails is launching its zero-proof cocktails in 25 Giant Eagle and Market District locations across Indiana, Ohio and Pennsylvania as the brand pushes deeper into mainstream retail. The expansion adds shelf space for a fast-growing alcohol-free category that is attracting consumers looking for elevated social drinks without alcohol.

Why it matters: - Medase Cocktails is expanding into a major regional grocery chain, giving the zero-proof brand broader access to shoppers in three Midwest and Mid-Atlantic states. - The move adds momentum to the alcohol-free beverage category as more consumers seek premium alternatives for social occasions.

What happened: - Medase Cocktails launched its ready-to-drink zero-proof cocktails in 25 Giant Eagle and Market District stores across Indiana, Ohio and Pennsylvania. - Monica Cornitcher, co-founder and CEO of Medase Cocktails, called the rollout another major step in the brand’s retail growth. - Cornitcher said Medase is moving quickly and intentionally to make the brand more accessible nationwide for consumers who want an elevated social beverage without alcohol.

The details: - Medase makes premium zero-proof cocktails designed to recreate the flavor profiles of tequila, vodka, rum and whiskey cocktails. - The brand says its drinks deliver the taste, ritual and sophistication of a premium cocktail without alcohol or a hangover. - Medase says the expansion across Giant Eagle and Market District reflects growing momentum on the West Coast, Midwest, South and Mid-Atlantic. - Within one year of introducing its signature cocktail flavors, Medase has earned multiple awards, expanded into prominent retail stores and secured a strategic investment. - Medase says its cocktails use organic juices, organic agave and premium ingredients. - The brand offers six ready-to-drink zero-proof cocktails: - Hello Sunshine Margarita, with authentic tequila flavor - Goodnight Moon Moscow Mule, with authentic vodka flavor - Hey Big Dipper Old Fashion, with authentic whiskey flavor - Sun Kissed Lemon Drop, with authentic vodka flavor - Heavana Can’t Wait Mojito, with authentic rum flavor - Golden Hour Jamaican Rum Punch, with authentic rum flavor - Medase’s tagline is “Happy Hour. Any Hour.”

Between the lines: - The store expansion shows how zero-proof brands are moving from niche wellness positioning into conventional grocery distribution. - Medase is leaning on familiar cocktail names and flavor cues to make the alcohol-free format feel closer to the traditional bar experience. - The rollout also signals that regional retail placement remains a key path to scale for emerging beverage brands.

What's next: - Consumers can now buy Medase Cocktails at participating Giant Eagle and Market District locations in Indiana, Ohio and Pennsylvania. - The new retail footprint gives Medase a broader base for further expansion if sales traction continues. - The company is positioning the brand as a social beverage for consumers making more intentional drinking choices.

The bottom line: - Medase Cocktails is turning retail distribution into its growth engine as demand for premium alcohol-free drinks keeps rising.