PromoEQP names Jorge Saud director of growth

PromoEQP appointed Jorge Saud as director of growth on Aug. 3, adding a leader with more than six years of supplier-side experience to its distributor-facing team. The hire is aimed at helping independent promotional products distributors compete more effectively while protecting margins and client relationships.

Why it matters: - PromoEQP is adding supplier-side experience to a role focused on independent distributors in the promotional products industry. - The hire supports PromoEQP’s pitch that independent distributors can compete without giving up ownership of customer relationships. - The appointment could strengthen PromoEQP’s supplier relationships and its value proposition to distributors.

What happened: - PromoEQP named Jorge Saud director of growth. - Saud joined PromoEQP on Aug. 3, 2026. - The company is based in Downers Grove, Illinois. - The appointment was announced Aug. 29, 2026.

The details: - Saud spent more than six years on the supplier side of the promotional products industry before moving to work directly with distributors. - In the new role, Saud will work with independent distributors on PromoEQP’s competitive access model. - That model includes pricing support, supplier partnerships and structural advocacy. - PromoEQP describes itself as a competitive access structure for independent promotional product distributors, not a buying group, rebate program or discount collective. - PromoEQP says the distributor makes the sale and carries the risk, while the reward stays with the distributor. - PromoEQP positions itself as market infrastructure that provides trusted supplier relationships and stable pricing access. - Brandon Pecharich of Mark8Media is the media contact for PromoEQP. - PromoLaunch listed Adrienne Barker as a press contact with a phone number included in the release.

Between the lines: - Founder Jeremy Chacon framed Saud’s background as a strategic hire because he understands supplier conversations from the other side of the table. - Saud said he joined PromoEQP because the company’s purpose aligns with helping independent distributors compete more effectively, protect margins and grow their businesses. - The messaging suggests PromoEQP is emphasizing credibility with both suppliers and distributors at the same time.

What's next: - Saud is expected to help expand PromoEQP’s distributor-facing growth efforts. - The company is likely to continue leaning on supplier partnerships and pricing access as core parts of its offering. - PromoEQP’s next test will be whether this leadership move converts into more distributor adoption and stronger market position.

The bottom line: - PromoEQP is betting that a supplier-seasoned leader can help independent distributors compete harder without losing control of their customer relationships.