Electric toothbrush market seen topping $6 billion by 2030

The Business Research Company says the global electric toothbrush market is on track to exceed $6 billion by 2030, with North America leading regional sales and rechargeable brushes taking the biggest share. The report points to smart features, preventive oral care and e-commerce as the main growth drivers.

Why it matters: - The electric toothbrush market is moving from a niche personal-care category into a larger, technology-driven oral health segment. - The market’s growth reflects rising demand for preventive care, connected devices and premium hygiene products. - The category is also becoming more important inside the broader dental equipment and medical equipment markets.

What happened: - The Business Research Company released its Electric Toothbrush Global Market Report 2026, covering market size, trends and forecasts through 2035. - The report says the electric toothbrush market is expected to surpass $6 billion by 2030. - The market is projected to account for about 13% of the $41 billion Dental Equipment and Supplies market in 2030. - The report places the electric toothbrush market at nearly 0.5% of the $1,176 billion medical equipment industry in 2030. - In 2025, Koninklijke Philips N.V. led global electric toothbrush sales with a 3% share, according to The Business Research Company.

The details: - North America is projected to remain the largest regional market in 2030 at $1.8 billion, up from $1.3 billion in 2025. - North America is forecast to grow at a 6% compound annual growth rate. - The report ties regional growth to preventive oral care awareness, higher spending on premium personal care, dentist recommendations and wider retail and e-commerce availability. - Rechargeable toothbrushes are expected to dominate in 2030 with an 82% share, or about $5 billion. - Battery-powered and rechargeable products make up the market’s main product split. - The market also breaks down by bristle type, including soft and nanometer, and by technology, including rotational and vibrational. - Distribution runs through supermarkets and hypermarkets, pharmacies and drugstores, online retailers and other channels. - End users include adults, children and geriatric consumers. - The top 10 companies accounted for about 9% of total revenues in 2025, showing a fragmented market. - Leading companies in 2025 included The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Holdings Corporation, Xiaomi Corporation, Lion Corporation, Curaden AG, FOREO AB, Shenzhen Yunding Information Technology Co. Ltd. and Church & Dwight Co. Inc. - Oracura introduced a smart toothbrush with app integration in December 2025. - The product tracks brushing habits and provides personalized recommendations. - The report says rechargeable and battery-powered categories are expected to add more than $1.3 billion in value by 2030. - Rechargeable brushes are projected to add $1 billion between 2025 and 2030. - Battery-operated models are expected to add $0.3 billion over the same period. - The market is forecast to grow at an 8% CAGR through 2030. - The USA is projected to be the largest country market in 2030 at $1.4 billion, up from $1.1 billion in 2025, growing at a 5% CAGR.

Between the lines: - The competitive field rewards companies that can combine oral-care basics with software, sensors and connected services. - Product innovation appears to matter as much as brand recognition, since the market remains fragmented despite the dominance of a few global names. - Smart features and app connectivity are turning toothbrushes into data-enabled health devices rather than simple hardware. - E-commerce is expanding access to premium products and making it easier for consumers to compare features and pricing.

What’s next: - Companies are likely to keep pushing sensor-based features, AI tools and connected brushing apps to win upgrades. - Partnerships, new product launches and regional expansion are expected to remain key competitive moves. - Demand for long-lasting rechargeable devices, faster charging and more eco-friendly products should continue to shape product design. - The report’s outlook suggests North America and the USA will remain key markets as premium and connected oral care spreads.

The bottom line: - The electric toothbrush market is growing steadily, but the biggest winners will be brands that pair oral-care performance with smart, connected features.