Digital gift card market seen topping $1.25 trillion by 2030

The digital gift card market is projected to surge to more than $1.25 trillion by 2030, driven by e-commerce growth, mobile payments, and corporate rewards programs. Asia-Pacific is expected to lead regional growth, while Amazon.com Inc. held the top global share in 2025.

Why it matters: - Digital gift cards are moving deeper into retail, payments and corporate incentives as consumers and businesses shift to faster, mobile-first transactions. - The market’s projected scale signals a bigger role for digital gifting in customer loyalty, employee rewards and prepaid commerce. - The category is also becoming more dependent on personalization, fraud prevention and platform integration.

What happened: - The Business Research Company said the global digital gift card market is projected to exceed $1,250 billion by 2030. - The forecast is part of The Business Research Company’s Digital Gift Card Global Market Report 2026. - The report projects the broader financial services market will reach $50,609 billion by 2030. - Digital gift cards are expected to represent close to 2% of that market value by 2030. - The report also forecasts a 17% CAGR for the financial services sector through 2030.

The details: - Closed loop gift cards are projected to dominate the market by 2030 with 61% share, or about $769 billion. - Open loop and closed loop gift card segments together are expected to add more than $668 billion between 2025 and 2030. - Closed loop cards are expected to contribute $409 billion of that growth. - Open loop cards are expected to add $259 billion. - The report segments the market by business type into B2B and B2C. - The report segments the market by application into consumer goods, health and wellness, restaurants and bars, travel and tourism, media and entertainment, and others. - Asia-Pacific is projected to lead the global market at $493 billion by 2030, up from $209 billion in 2025. - Asia-Pacific is forecast to grow at a 19% CAGR through 2030. - The United States is projected to be the largest single-country market in 2030 at $383 billion, up from $194 billion in 2025. - The U.S. market is forecast to grow at a 15% CAGR through 2030. - Amazon.com Inc. held a 7% share of global digital gift card sales in 2025. - The top 10 players accounted for 22% of total revenue in 2025. - The report lists Amazon.com Inc., Apple Inc., Walmart Inc., PayPal Holdings Inc., Fiserv Inc. and Blackhawk Network Holdings Inc. among key players. - The report also names super.money’s superGift launch in July 2026 as an example of a multi-brand digital gifting platform. - superGift combines consumer brands, digital redemption, real-time balance tracking and a unified checkout process. - The report identifies the market’s biggest growth drivers as e-commerce and digital payments, corporate rewards and employee incentives, and demand for instant, personalized gifting.

Between the lines: - The market remains fragmented, but the top 10 players’ 22% revenue share shows consolidation pressure is building around scale, partnerships and technology. - The emphasis on AI-powered personalization and fraud prevention suggests competition is shifting from simple digital delivery to the broader user experience and risk controls around gifting. - Closed loop cards’ larger expected share indicates retailers are using branded gifting to pull customers back into their ecosystems.

What's next: - Market players are expected to keep expanding digital gifting platforms, mobile redemption tools and analytics capabilities. - The report points to more integration with mobile wallets, omnichannel retail, subscription services and secure issuance and redemption systems. - AI-enabled personalization and fraud detection are likely to stay central to product development and platform upgrades. - The report’s 2026 edition adds market attractiveness scoring, TAM analysis, company scoring matrices, Excel dashboards, hotspots infographics and updated graphics and tables.

The bottom line: - Digital gift cards are emerging as a large, fast-growing slice of digital commerce, with Asia-Pacific leading growth and the U.S. still the biggest national market.